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Who is This eBook for?
This book is for:
Dentists and practice owners who want to lead with clarity and purpose.
Team members who want to understand the “why” behind the practice.
Staff who want to connect their daily work to the bigger mission.
Practices ready to align values, improve communication, and grow together.

What will you learn from this book?

Discover how to clarify the “why” behind your practice so every decision is guided by a clear, motivating mission

Gain the clarity and conviction to make decisions that move your practice forward — even in challenging times.

Learn how to identify, articulate, and communicate the principles that shape behavior and culture in your practice.

Understand how tracking and analyzing simple statistics can keep your business on course and fuel continuous improvement.

See how involving your staff in understanding purpose and values creates ownership, unity, and accountability at every level.

Build a practice that thrives on learning, respect, community engagement, and constant healthy growth.
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About the Author
Dr. Abe Jarjoura, D.D.S., M.S., has been practicing dentistry for over 35 years. A graduate of Northwestern University Dental School with a master’s in Biomaterials from the University of Michigan, he built and leads a multi-million-dollar dental practice while also serving as a mentor, lecturer, and consultant. With additional training in advanced business analytics and AI from Wharton Business School, Dr. Jarjoura blends clinical expertise with business acumen. His passion lies in helping dentists and their teams align around purpose and core values, creating practices that are both profitable and fulfilling.


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